Use GIFs in Google Display Ads: Captivating Your Audience

In today’s fast-paced digital world, capturing the attention of your audience has become an art. Google Display Ads offer a powerful platform to showcase your products or services, but standing out in the sea of ads is challenging. This article will provide you with some examples of how to use GIFs in Google Display ads and give you some advice on what kind of formats are most effective.

What is a GIF?

The GIF is a type of file format, similar to JPEG or MP3. It was created by Compuserve in 1987 as a way to send animated images in email. It is commonly known as an image file that is made up of multiple images that change one after the other. The format of the GIF is similar to a video, but it only holds a single frame.

Why would you use GIFs in Google Display Ads?

GIFs have been proven to be more engaging than static images, and that is why they have become popular on social media platforms such as Facebook and Twitter. They are especially effective when it comes to Google Display ads because they are smaller in size than images, and therefore, they are much easier to view.

Also, GIFs can be viewed on mobile devices, such as iPhones and Android phones, so they are a great way to engage users on their phones.

Advantages of Using GIFs in Google Display Ads

Advantages of Using GIFs in Google Display Ads

GIFs enable advertisers to tell stories in a concise yet impactful way. With a few seconds of animation, you can take your audience through a journey that resonates with them emotionally.

Increasing Click-Through Rates

The dynamic nature of GIFs naturally draws attention. This increased attention often translates into higher click-through rates (CTRs), as users are more likely to interact with an ad that stands out.

Easy To Share

Sharing GIFs on social media sites is simple. GIFs are small in size, so you can easily share them on social media. Once you have converted your images into GIFs, you can easily share them on your social media profiles. The ability to easily share GIFs on social media makes it a popular tool for businesses.

Conveying Product Features

For businesses, especially e-commerce stores, showcasing product features is vital. GIFs allow you to highlight various facets of your product in action, providing potential customers with a comprehensive understanding.

Gifs in Google Display Ads: Tips and Ideas

Gifs in Google Display Ads: Tips and Ideas

Here are some tips to ensure your GIFs leave a lasting impression:

  • Keep it Simple: Focus on a single message or concept to avoid overwhelming viewers.
  • Loop Seamlessly: Ensure your GIF loops seamlessly to maintain a smooth and engaging experience.
  • Showcase Key Frames: Highlight the most important frames early in the GIF to grab attention.
  • Match Branding: Maintain consistent branding elements such as colors, fonts, and logos.
  • Optimize for Mobile: Design GIFs with mobile users in mind, considering their smaller screens and slower connections.

How to create GIFs for Google Display Ads

Pick the right images: This is the most important step in the process. You want to pick images that match your brand and message. They should showcase your product and be visually appealing to consumers.

Add text: If you have product descriptions, add them to the images. Otherwise, make a short statement about your product.

Add animations: If you need to showcase an action, such as a button click, a product feature, or a video, you can do so using a gif.

Choose the right duration: Your GIF should only be a few seconds long. If it runs longer than that, it will be too hard to watch and will lose the viewer’s interest.

Create the animation: This is the final step. You can use software such as Adobe After Effects, Adobe Photoshop, or any other similar tool. Just remember to keep the file size small and loop your GIF.


Incorporating GIFs into your Google Display Ads strategy can breathe new life into your campaigns. These dynamic and engaging animations have the potential to capture attention, convey messages effectively, and drive higher click-through rates. By carefully crafting GIFs that align with your brand and campaign objectives, you can create a memorable and impactful advertising experience for your audience.

Frequently Asked Questions

Can we add GIFs in display ads?

Yes, GIFs can be used in display ads. GIFs are a type of image format that supports animation, and they are often used to add visual interest and engagement to online advertisements. 

Can you use GIFs in responsive display ads?

Yes, GIFs can be used in responsive display ads. When designing responsive ads, it’s important to ensure that the GIFs are appropriately sized and optimized for various screen sizes and devices to maintain a good user experience.

Do GIFs affect ad loading times?

While GIFs can be larger in file size compared to static images, proper optimization can minimize their impact on loading times. Use compression tools and consider your target audience’s internet speeds.